Let's tackle our first step of good SEO practices and implementation. Your content or site is all about food. Let's say you review local restaurants. The type of people you want to come to your site are those who eat at restaurants. Pretty simple so far, right? So, you know what sort of people should be coming to your restaurant review site (your audience) - do you know how they would search to find your site or content? Knowing this simple bit of information is the key to getting your site listed and out there for your public to see. Knowing your audience and how they think is more important than anything else you will be doing within SEO.
How do you find out what your audience is thinking when they want to find your site or content? Easy - you need to simply think like your target audience. Actually, that sounds easier than it may be. If your content or site is a local restaurant review site, it can be as simple as opening up your browser, go to Google.com or Yahoo.com and type in the words you would use to find local restaurant review sites. What if your site or content is a bit more complicate than this? There are a few ways you can accomplish this:
- Survey - you can try out Survey Builder or SurveyMonkey
- Questionnaire - two sites to check are My3Q.com and FreePollKit.com
- Direct Email - If you have a membership list built into your site, you can access this to send out personalized emails to find out how they found your site to begin with. Try to stay away from sending an impersonal message out to all your members - it's best to pick a few at a time and really think your email through before sending.
- Face-to-face - If you find your membership to be very local, you can arrange to telephone - first contact them by email to find out if they would be interested in having you "pick their brain" for a few minutes.
- How did they happen upon your site?
- If they found you via a search engine, what did they use for keywords?
- If they found you another way, determine if others found your site in the same manner.
The bottom line? The most important key to getting more people to your site or content is those who already frequent your site or content. They are your first most valuable resource!
Next week: Creating a good SEO strategy - because a good plan is the best way to get started!
Search engine optimization aims to ultimately achieve the goal of getting more people to an internet site by helping it get higher rankings in the various search engines. This simply implies that s.e. optimization's goal is to make a internet site appear on the first pages, if not the first page of a search done through the search engine.
You will find two approaches to be able to get noticed by search engines. One is through pay-per-click-advertisements. A good example of a pay-per-click system that's used by search-engines could be the Google Adwords system. It has generated a hype and it has given Google around 5 billion dollars with regards to revenue per year. Webmasters can place their bids to be shown each time a keyword is searched by way of a surfer. The greatest bidders can get their websites to seem first when the search will be done. The second means of getting high rankings from search engines is through organic searches. Search-engines evaluate websites by using what they call “ spiders. ” These programs scan web sites and collects details about them. Then they collate the info and pass it to the internet search engine. This area is primarily the main arena of search engine marketing. It utilizes a set of methods to be able to get search engines to list the internet site on high ranks.
The primary purpose of search engine optimization would be to boost the traffic generated with a internet site. Internet sites are made to be seen by Internet surfers and se's will help it achieve this goal.
The power of the
seo εταιρείας really should not be underestimated. It is one of the blocks of the foundation of the Internet. A survey showed that 90% of Online users employ se's to help them inside their Internet-related activities. Google, the dominant player in the search engine industry, generates 70% of most search-related Internet activity.
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