haleygk74: Making Money Internet

Aaron Brazell notes, as many have, that it’s amusing to watch the apoplexy aimed at Julian Assange and WikiLeaks for posting stolen classified documents while his co-conspirators in the mainstream press publish them with next to no criticism. But Aaron moves from this to make a more novel argument, namely that Assange is threatening to topple what’s left of the traditional media business model.

he media is on the sideline, their power usurped from this rogue operative with a rogue website. Instead of the New York Times or Washington Post benefitting from the receipt of leaked information as has been the case in their traditional past (see Watergate), an upstart “news organization” is stealing their thunder. Sure the Times and a variety of other media outlets were given the data eventually, but the arbiter of information was no longer them.

While the media wrings their hands over a contrived battle between the morality of publishing leaked, national security documents and preservation of national secrets, the bigger capitalistic battle is happening and that overshadows journalistic sense of responsibility.

The ability to be first is being tainted here. While Wikileaks promises to distribute new information, acting as a benevolent dictator, to news organizations, these news organizations are capitulating their responsibilities simply to make sure they have some crumbs off of Assange’s table.

No one, certainly, is suggesting that news outlets should become a lap-dog, as I have heard toss around, of the government, bowing to their every will and whim. Certainly not, lest we live in a Communist system. However, the media is expected to operate in a suitably responsible way.

In this case, the media knows that they are on the outs. In a last gasp of industry-pride, they have sacrificed themselves in a last-ditch effort to remain relevant. Put in another way, they have come to serve themselves instead of the people they exist to serve.

I’m not sure I agree with either part of this.

WikiLeaks and Newspaper Profits

First, it’s true that the Internet has been killing the old business model based on advertisements in printed copies. And WikiLeaks is to some extent furthering this. But, as it is, WikiLeaks is only important because hundreds of reporters from well established newspapers are sifting through the piles of mostly worthless documents to ferret out what’s interesting and distill it for their readership.

The upshot is that Assange is handing these papers mini-scoops and exciting stories to cover, thus boosting their bottom line. By contrast, I haven’t the foggiest notion of how Assange is making any money off of this.

Now, it’s conceivable that Assange could bypass the Guardian, Times, and others and simply dump them out there for crowdsourcing. Maybe Josh Marshall and the TPM gang or Arianna Huffington’s minions over at HuffPo would do the sorting, instead. But right now, the threat to the mainstream media is minuscule at best.

WikiLeaks and Journalistic Ethics

Is the press here ignoring the real risks of going public with classified documents that could ostensibly cause real harm to their publics? Maybe. Then again, this is hardly the first time. Leaks are the bread and butter of scoop journalism and they have been for some time.

Further, it appears — granted, we have nothing to go on but the publishers’ own accounts of the process — that the newspapers in question actually took the risks seriously, carefully vetting the information before going to press. The NYT, especially, seemed to bend over backwards to get commentary from the US Government and to pass along any objections and their own redactions to other papers who’d received the dumps.

Beyond that, once Assange made the documents publicly available on the Internet, the only thing the editors would have achieved by refusing to report on what was in them was to lose money. Someone was going to report anything of interest.

Turning full circle, I’d also note that there’s an important distinction between the conduct of the newspapers in question and of the WikiLeaks gang: The former didn’t encourage the commission of crimes by those entrusted to protect America’s secrets and set up an elaborate conspiracy to make doing so easier. Yes, they routinely cultivate sources with access to such information and happily abet legitimate whistleblowers. But they’re not out to create anarchy just for the hell of it.

Last night, for the second week in a row, The Simpsons took a shot at corporate cousin Fox News. However, if you’re clicking over to Hulu or Fox’s websites to check out this week’s helicopter gag, you’re going to be disappointed. WebNewser has noticed that the joke, from the episode’s opening credits, has been removed. Did someone at Fox (other than Bill O’Reilly) complain?

Well, maybe. However, as much as we love a good conspiracy, our money is on WebNewser’s second hypothesis, that the gag was added at the very last minute and after the websites had received their copy. We can easily imagine the producers of the show getting so excited about the media coverage of the first joke (and thoroughly enjoying O’Reilly’s take down of it) that they rushed to their computers to add the new joke to the next episode, which was finished long in advance of airing. Besides, as much as some might like to picture shadowy Fox executives wringing their hands over the joke, we just can’t imagine any exec exclaiming, “What? People are writing about our two-decade-old series all over the internet because of one joke?! Well dont let them do it again!”

However, you’d think that the TV channels would get the shows before the websites so you never know…

UPDATE Simpsons’ Executive Producer Al Jean revealed in an exclusive interview with the NY Times David Itzkoff that the motives behind the anti-Fox News gag were light in spirit:

Mr. Jean said the “Simpsons” producers — in particular, the creator of the series, Matt Groening — were pleased with how the first Fox News joke seemed to ruffle the feathers of Bill O’Reilly, the host of the Fox News program “The O’Reilly Factor.” (On his show last week, Mr. O’Reilly played the “Simpsons” satire of Fox News and, with a smile, said of the cartoon family: “Pinheads? I believe so.”)

The “Simpsons” producers could not let that remark stand, so they rushed their second Fox News joke into Sunday’s episode — so late in the production process that the gag could only be inserted into the version shown in North America, but not into versions shown in foreign markets or on the Internet.

“There’s a lot of masters that go out,” Mr. Jean said in a telephone interview, “so to save money we just put it in the one master that’s for the U.S. and Canada. More money that will then go to Fox News and undoubtedly to Bill O’Reilly.”

Mr. Jean emphasized that neither he nor his “Simpsons” colleagues have ever been told by their corporate Fox parents to stop making fun of Fox News.

Check out the opening from Fox below as well as the Hulu version below that:

Thursday, December 9, 2010

Making Money Internet

WikiLeaks and Newspaper Profits

WikiLeaks and Journalistic Ethics

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