Who doesn’t love a good viral video on Youtube? It’s every brands dream to have a video that clocks up millions of views but rather than being something that is done off the cuff brands are increasingly having to spend big money on production, ad campaigns to support the videos and other props. The rewards can be massive though as the good videos spread all over sites like Twitter, Facebook and Youtube in days with most clocking up millions of views and huge interaction. As you’ll see most of these videos are made by big brands and are clearly not the sort of videos that you just pull out a camera and film in a second! Here are the top 10 Youtube viral videos from brands in 2010…
T-Mobile Arrivals Video
This is the most recent in a string of stunning viral ads from T-Mobile in which people come together to dance in a variety of places. The latest one is set in Terminal 5 at Heathrow and you can’t help but have a huge smile on your face after watching this one.
Roger Federer Gillette
Is it real or is it fake? It’s the question that you’ll be asking after you watch this video in which Roger Federer shows incredible skill. I’m pretty much in the fake camp because he would have taken the guys head off if this was real!
The Old Spice Guy
Everybody is probably familiar with this campaign but although we all know the story line it simply has to be included in the list for it’s sheer originality. Not a single video but instead 100s of personalized videos from one of the biggest ad stars on the planet.
Samsung Video Camera
So how do you create a viral video that shows off the amazing quality of a new Samsung video camera? Well you get a crazy kid who can do pretty much anything with a business card. This simply blows my mind and the kid clearly has a lot of time on his hands!
Heineken – Men with Talent
This one is Dutch but you won’t have any trouble finding the formula that they are ripping the piss out of. More of a TV advert given the production values that a Youtube specific ad but it has been shared all over the world.
Coke – Happiness Machine
If there is one thing that Coke love doing it is making people feel good with their advertising and making them happy and this simple little idea certainly ticks those boxes. Every college should have a happiness machine!
Google Chrome – Speed Test
Even the company that owns Youtube feels they have to make videos for the platform which is what Google did with this stunning video to promote the speed of their Google Chrome browser.
BMW Table Trick
Love this little video because it really gets the message of the product across in a very short period of time and takes one of the oldest tricks in the book and puts a modern spin on it. Not a lot of views but a great concept!
The Coke Zero & Mentos Rocket Car
One of the oldest tricks in the books taken to a much bigger level. You’d expect this to go at the speed of light wouldn’t you? Maybe these 2 ingredients are actually better for eating?
TV is coming to the Web and there is nothing that can stop it. Just ask Avner Ronen, the CEO of Web TV startup Boxee. Later tonight, he will announce the general availability of his Boxee Box, a small device you hook up to your TV and the Internet so you can watch video from the Web on your TV. The videos come not only from YouTube, but also from ABC.com, NBC.com, CBS.com, Comedy Central, and many other video sites on the Web. I visited Ronen today at his New York City offices where he gave me a demo of the Boxee Box (more on that in a later post), but we also got into a very interesting discussion about how the major TV networks and media companies are reacting to seeing their Web videos increasingly turning up on large-screen TVs.
As he describes in the video below, Ronen argues that the media companies should be more consistent: either charge for videos on the Web or make it free, or go for the freemium model and offer premium video watching experiences on devices like Boxee and the iPad or an additional fee. He reveals that Boxee is working on a payments platform to support such subscription business models on the Boxee service. Furthermore, Hulu Plus will become available on Boxee as a paid option. Yup, the same Hulu that previously blocked Boxee
It is not a foregone conclusion that the media companies who control the most popular TV shows and movies will play along. Just last month, when Google launched its competing Google TV, it was almost immediately blocked by the major TV networks even though it was simply grabbing video freely available on the Web. Hulu also blocked Google TV. Effectively, the media industry is now discriminating based on device and what kind of browser you are using.
Why wouldn’t they do exactly the same thing to the Boxee Box? “I think that is a reasonable assumption to make,” admits Ronen. But he believes that eventually they will come around. “Our view is that ultimately it does not make sense for content owners to discriminate based on browsers and screen size. It is an endless battle. ”
I pointed out that what seems to be happening instead is that the TV networks and movie studios are trying to replicate the business model of cable TV on the Web, by granting access only to services which pay them hefty fees like Netflix does (to the tune of an estimated $2 billion next year).
Ronen is actually fine with making people pay for content, and in fact says that he will make one-click payments part of the Boxee service itself. Next year,” he reveals, “we will launch a payments platform on Boxee. With one click you will be able to subscribe. We think that will be part of the solution.” You can watch videos behind Web paywalls today on Boxee, but you have to enter a different username and password for each site. Boxee’s payment service would be single sign-on and manage all the subscriptions in one place.
What he suggests is a classic freemium model. If you want new shows and videos as soon as they come out in HD, you pay a few bucks a month to NBC or HBO and you can watch those shows on Boxee, your iPad, your computer or anywhere you want. Then a week or so later, it comes out free on the Web in standard definition with ads. The we-support-subscriptions argument is also one the Google TV folks are making.
The media companies are fine with Netflix streaming their movies and shows because Netflix pays them a bunch of money. But where their model breaks down is that often they offer the same TV shows on their own Websites for free. “While they are comfortable with the Netflix model, they are not comfortable with their own services online. I think it is better if they have an online business model that they believe in.”
Watch the shaky-cam video below for more of his thoughts on the matter.
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